Publisher
Pay-Per-Day Online Advertising System
MSGIADNETWORK adapt a method and system that allows advertisers to choose for favorable placement of their ads relative to their options, over a given time period and at a fixed cost. The provider of said system solicits ads from advertisers via an electronic interface. The advertisers provide ad copy, indicate how much they are willing to spend (ad price) for a given time period and then submit this information to the us. The ads appear, sorted by ad price, when potential customers submit search engine queries against a database of information which includes, but is not necessarily limited to, the ad copy submitted by the advertisers. Unlike pay-per-click or other pay-per-[action] systems, this invention is immune to click fraud and other types of end user fraud including automated fraud.
This invention relates to Internet advertising. More specifically, it describes an online advertising system that offers substantial advantages over existing online advertising systems.
The most popular form of online advertising is called pay-per-click. Pay-per-click advertising systems have been commercially available for a number of years. Service providers include such companies as Yahoo, Google, MSN, Miva and many more. Pay-per-click advertising allows Internet merchants to advertise their websites and/or products and services via a results page which is generated by a search engine after the user issues a query. Stated another way, the user enters a keyword and then the search engine displays a page of results (a.k.a. listings). Some of these listings are paid for by advertisers (a.k.a. sponsors) on a pay-per-click basis. This means that if a user clicks on a ‘sponsored listing’, the service provider charges the advertiser for that click. The advertisers bid on search terms such as ‘Real Estate Broker’. If a user enters this search term the advertisers that have bid on this term will have their listings appear on the result page(s) with their ads ranked based upon one or more factors. Typically ads are ranked in descending order based on bid price but some systems such as Google use other factors as well.
In most pay-per-click systems, the advertiser pays only for clicks. In other words, if an advertiser's listing appears within a set of results, the service provider charges the advertiser only if the user clicks on that particular listing. Most if not all of these pay-per-click systems have two major problems. The first problem is ‘click abuse’. Click abuse (a.k.a. click fraud) is defined as any click (upon a sponsored listing) that is generated by a party or entity with the sole intent of charging the advertiser thereby compromising the integrity of the system. The abuser has no interest or intention of using the advertiser's products or services. Click fraud can be caused by users or by automated systems. Service providers attempt to address the problem of click fraud by telling advertisers that they have created a system which filters out fraudulent clicks. But how could any filtering system know for sure what a user's true intentions are? This ability is beyond the scope of current technology. One must also realize that programmers will continue to develop fraudulent clicking systems to overcome the filtering systems designed by the pay-per-click service providers. Therefore, the service provider is continuously fighting click fraud and the advertiser is continuously suspicious of click fraud. The filtering systems also add overhead to the system as a whole.
The second problem with pay-per-click is that the advertiser cannot fix the costs of his advertising while simultaneously fixing the display persistence of his/her advertising. In other words you can tell a pay-per-click system to serve up your listing for a given period of time without interruption OR you can tell the system to cap your costs at a certain dollar amount. But you cannot do both simultaneously. The examples below demonstrate this fact
Another advantage of this invention is that there is no possibility of click fraud because the advertiser is not charged for clicks. The substantial additional expense to the vendor of developing and continually adjusting click fraud filtration systems is therefore eliminated. Both the vendor and the advertiser have no click fraud concerns with the present invention.
Q: What is an Ad Box?
A: An Ad Box is the ad spaces on your web pages.
An ad box is pretty much what it sounds like: a box in which ads can be placed.
Publishers create and place ad boxes on their sites, which then allows advertisers to bid on these advertising spaces.
There are a few parts to every ad box:
- site information: the name and URL of the site the ad box is appearing on.
- site description: a brief description of the site's content, as well as tags describing the site.
- the size of the ad box: what kind of ads your ad box accepts, and how can fit into it at a time.
- the site rating: this tells advertisers a bit about the content that's displayed on your site.
- the ad rating: this tells advertisers about the kinds of ads you're willing to accept.
- traffic information: tells the traffic information of the ad box such as location, time, etc.
Notice the important distinction between these two ratings: the site rating tells advertisers what's on YOUR site, while the ad rating tells advertisers what kinds of ads you're willing to accept. They may not necessarily be the same thing!
Q: How much can I earn?
A: SEE HOW Cost Matrix works...
Q: What size should my Ad box Be?
A: While prices on your Ad Boxes are determined by what advertisers are willing to pay, there are a few simple things you can do to make your Ad Box more attractive.
Economies rely on the system of supply and demand. If supply meets or exceeds demand, then everyone gets to buy what they want and go away happy. This is like having an ad box with 4 slots, and having 4 (or fewer) bidders. Everyone will get their ad displayed, and the going rate on the ad box will be $0.
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So, if you see your ad box is earning lower prices than what you'd like, one thing you can do is reduce the number of advertising areas on your site. If you've got more than one Ad Box, try consolidating your ad boxes. And if you've got more than one slot in your ad boxes, try reducing the number of available slots! Conversely, if you'd like to reduce prices, adding more slots is a good way to do that.
Increasing the size of the ads displayed, and making sure the placement of the ad box is ideal on your site, also tends to attract higher price.
Q: What kind of banners do we insert on our websites?
A: You can go to your user account and there's automatic invocation code generator which produce a script or javascript codes that you must insert on your websites?
Q: What's a publisher?
A: A publisher is someone who has a website, and would like to earn funds by putting advertisements on it.
At MSGIADNETWORK, we give our publishers a simple block of copy-and-paste code, which they add to their sites where they'd like ads to appear. That's it: the rest is handled by us! The website is added to our network, and begins to attract advertisers.
Q: I would like to know more how it works?
A: We provide you a demo for publisher to understand everything. SEE DEMO
Q: What's "Cost per Day"?
A: We call this system "cost per day", or CPD.
In cost per day, all you need to do, as an advertiser, is name how much you're willing to pay, per day, to have your ad on a site. We'lll show you what kind of traffic a publisher has gotten in the past, and even what others have been willing to pay, so you'll know you're getting a good deal.
This cost per day is the rate at which you'll be charged. For example, if you bid $24 a day on a site and are the high bidder for a full 24 hours, that will cost you $24. However if you bid $24 a day on a site and you are the high bidder for only an hour before you cancel your bid, you'll be charged only $1.
Q: What's an Ad Box rating?
A: An ad box rating allows you, as a publisher, to rate the content of your page your ad box appears on. Rather than get into fine-grained rating, there are three simple categories on MSGIADNETWORK. Your ad can be rated either:
NSFW: This means your site is not safe for work. It's not pornography (which is not allowed on MSGIADNETWORK), but something you wouldn't want your boss to catch you reading. Or your grandmother.
C: This means your site is safe for children. This is an all-ages appropriate rating, and should be used for sites with only content that is safe for all audiences, including children.
No rating: This means that your site is not NSFW, nor is it safe for children. Most sites should fall into this category.
When rating your site, be sure to do it accurately. An inappropriate rating may cause MSGIADNETWORK to delete your ad boxes.
Q: How do you rate my Ad Box?
A: An ad box rate of a publisher is rated by MSGIADNETWORK web reviewer, by advertisers, and by collective feedback from any third party. We sum up all these information. The Ad Box rate is same in all pages of a site except if you have subdomains with separate topics and functions we will consider it another website. The Ad Box rate is also affected by geotarget traffic, kind of audience and other factors. It is also affected by supply and demand in online advertising competition.
SEE HOW TO GET AD BOX RATING...
Q: Do Ad Box rate fluctuates?
A: An ad box rate may change in rate if the performance of the website change.
Q: What are the banner sizes?
A: SEE SAMPLES
Understand and see more details on PUBLISHER FAQ...
