MSGI Ad Network

What’s the most important factor in getting your bulk e-mails delivered? Many industry leaders are pointing to reputation of the sender. It used to be that ISPs would scan e-mails for content. But these days, most have turned to reputation as they key factor. Of course, this concept of “reputation” includes a number of factors (that I mentioned in a series of previous articles on e-mail deliverability, where you can see some of the details.) www.wilsonweb.com/email/wilson-deliverability1.htmJust what does “reputation” mean in an e-mail context? It has two aspects:

• Recipient reputation. Your track record with your subscribers in providing timely, relevant content at an appropriate frequency from a readily identifiable sender.
• ISP reputation. Your track record in sending e-mails to accurate, live e-mail addresses, from consistent “from” addresses and IP address(s), with content that is opened by and clicked on by recipients.

Here are some tips to improve your reputation — and thus your inbox delivery rate:

1. Send only relevant content. Send only e-mails that will build a positive reputation with your subscribers. Anything that they will view as irrelevant will hurt your reputation, so stay targeted.
2. Don’t send more e-mails than necessary. When subscribers receive too many e-mails from you, they may not unsubscribe, but they will no longer open most of them. Since ISPs such as Yahoo, MSN, Gmail, and AOL can track both open rates and click-through rates, your ISP reputation will suffer — fewer e-mails will be delivered — and your recipient reputation is degraded, fewer e-mails opened.
3. Set up feedback loops with major ISPs, such as AOL, Yahoo, MSN, Hotmail, etc. so you can immediately unsubscribe recipients that tag your e-mail as spam — and so they don’t receive another e-mail and hit the spam button again.
4. Remove recipients with excessive bounces from your list. If you keep sending to bad e-mail addresses, it hurts your reputation with the ISPs.
5. Find ways to woo back subscribers with special offers in the subject lines for those who no longer open or click-through on your e-mails. Opens and click-throughs can be tracked with many e-mail marketing services. Inactive subscribers are much more likely to tag your e-mail as spam than those who regularly open and click-through on your links.
6. Instruct subscribers how to white list your send address in their address book, white list, etc.
7. Send e-mail in shorter spurts to keep excessive volume from triggering blocking by ISPs.
8. Keep a consistent “from” e-mail address and sending IP address(es).
9. Employ SPF and Domain Keys authentication so ISPs can see that you’re a legitimate sender.
10. Consider paying for third-party whitelisting as a certified sender by Habeas, GoodMail, or ReturnPath ScoreCertified.
11. Use double or confirmed opt-in to keep from getting bad e-mail addresses or unwilling recipients on your list.

In spite of all you may do, you won’t achieve 100% deliverability, but working to maintain a good reputation with both subscribers and ISPs will boost the number of your e-mails that are delivered and opened.

“I am wanting to sell my company. How do you know what a domain name is valued at?” — Sandra Teal, SoldierTags.com

Domain names may have some inherent demand. For example, fish.com recently sold for an alleged $1 million. But few names are that good. I’ve purchased domains for between $250 and $1000. But average domain names are selling for $200 or less — if the seller can get a buyer. The price is based solely on demand.

Of course, the least expensive domain is one which is unregistered, available through a registrar. GoDaddy (www.wilsonweb.com/afd/godaddy.htm) is my hands down favorite registrar for low price and good service. I moved all my domains there last year.

But if you can’t find an unregistered domain, check out AfterNic.com, the Internet center for domain name trading. There you can get an appraisal of your domain name, search for available domain names in your industry, see lists of expiring domains with their Google PageRank and Alexa Rank, and talk to other domain traders in an online forum.

If you were buying a domain name, I would recommend finding half a dozen domain names that might work for your company — that way you’re not feeling desperate. Contact the owners of these “parked” domain names (that is, a “future website will be here” page rather than a real website). Mention that you’ve got half a dozen domain names in mind that you’re interested in buying, if the price is right. Don’t sound breathless. Get a grip. Then ask their price or make an offer. You may be pleasantly surprised. They may be just as ready to sell as you are to buy.

When you are selling an online business, however, the value of the business is based on the actual revenue that you are currently receiving, often verified by audited accounting records.

“I have been advised by experienced marketers to use .com domain names for all my websites. But I have also been approached by people representing Global Domains International (GDI) telling me that their domain .ws is exploding on the Internet and that I should use it instead of .com. What is your opinion?” — Bill Zimmerman

“Exploding” is marketer’s hype, perhaps to press full advantage out of GDI’s multi-tier affiliate marketing structure (5 levels), “with the potential to earn commissions on unlimited levels as a GDI Master Affiliate.”

However, percentage-wise, few average people are really aware of .ws as a domain. Maybe in a few years more people will associate it with the Internet. The advantage, of course, is that you are much more likely to be able to get the domain name of your choice — since there just isn’t much demand for .ws domains. Yes, major corporations have bought .ws names to protect their brands, but they don’t advertise using these domains. If you do decide on a .ws domain, check out the prices at GoDaddy.com (currently $9.99 per year). Based on recognition value (reflected by domain resale values at Afternic.com), a .com domain is best, followed by .net.

In this 5 minute video Andy Beal explains what you can learn from your competitors and how to take advantage of opportunities when your competitors falter. He discusses how to use the search and RSS features of Technorati and Google News.  http://www.youtube.com/watch?v=pl35SZs73Mw&eurl=http://www.wilsonweb.com/newmedia/beal-monitoring-competitors.htm

TIP Click the little drill down arrow next to each result to show the users that used this keyword to find your website.

	Num	Perc.	Search Term
	11	5.12%	alamat ng pinya
	4	1.86%	gregorio araneta
	4	1.86%	history of philippine money
	4	1.86%	pawn shop manila jewelry
	4	1.86%	philnews
	3	1.40%	tagaytay city
	3	1.40%	ang alamat ng pinya
	3	1.40%	jose corazon de jesus
	3	1.40%	isang punong kahoy
	3	1.40%	polusyon
	2	0.93%	pabula
	2	0.93%	sektor ng industriya sa pagmimina ?
	2	0.93%	aloha mental arithmetic advertising
	2	0.93%	site:ph.hasloo.com articles022
	2	0.93%	website of agusan del norte
	2	0.93%	heather fiona valerie concepcion
	2	0.93%	turismo sa kalikasan
	2	0.93%	naitalang trahedya sa pilipinas
	2	0.93%	pang-abay
	2	0.93%	unstable comdition of mayon volcano
	2	0.93%	trinity funeral homes, sucat, paranaque, philippines
	2	0.93%	pagsulong sa larangan ng agham at teknolohiya
	2	0.93%	pawnshops metro manila
	2	0.93%	example of balitaw
	2	0.93%	mga pilipinong imbentor
	2	0.93%	sanry’s foreign exchange
	2	0.93%	awiting pasko
	2	0.93%	alfie diola
	2	0.93%	uri ng pang-abay
	2	0.93%	council of state ng hapon
	2	0.93%	compost pit
	2	0.93%	philippinenews
	2	0.93%	gil puyat avenue, makati city zip code
	1	0.47%	pakil
	1	0.47%	summary of chamber of the sea by edith tiempo
	1	0.47%	valerie concepcion heather fiona
	1	0.47%	upcat results pdf
	1	0.47%	pgmnhs forum
	1	0.47%	visayan-english dictionary
	1	0.47%	ofw guide singapore
	1	0.47%	epiko ng bukidnon
	1	0.47%	pag ikot ng mundo
	1	0.47%	nexc fort bonifacio
	1	0.47%	katangian ng sanaysay
	1	0.47%	resorts in calamba laguna
	1	0.47%	pagpapakahulugan sa tulang ang pamana
	1	0.47%	nicolas pichay biography
	1	0.47%	biography ni chris martinez
	1	0.47%	antonio andes
	1	0.47%	nanganganib na mga hayop sa pilipinas
	1	0.47%	pilipinas email
	1	0.47%	philipine recent news
	1	0.47%	university of santo tomas philippines
	1	0.47%	what is the father of the daughter of valerie concepcion
	1	0.47%	criminal lawyer eddie garcia
	1	0.47%	gabinete
	1	0.47%	kahalagahan ng gulay
	1	0.47%	pie grap
	1	0.47%	islam tradisyon sa bagong silang na sanggol
	1	0.47%	mga alamat
	1	0.47%	talambuhay jose corazon de jesus
	1	0.47%	halimbawa ng pang abay
	1	0.47%	buod ng florante at laura
	1	0.47%	kuwento ng bata
	1	0.47%	mga liham ni andres bonifacio
	1	0.47%	municipality of siniloan
	1	0.47%	alamat ng mansanas
	1	0.47%	paggawa ng bibliograpiya
	1	0.47%	tudbulul
	1	0.47%	mga tula noong unang panahon
	1	0.47%	wastong pagtatapon ng basura
	1	0.47%	isang punongkahoy
	1	0.47%	regional center calamba
	1	0.47%	dulot ng paninigarilyo
	1	0.47%	australian cicada killer wasp
	1	0.47%	ust in the philippines
	1	0.47%	fidel d. rillo, jr.
	1	0.47%	avis bacolod
	1	0.47%	miguel molina
	1	0.47%	‘ang buhay ni melchora aquino’
	1	0.47%	english drama in the philippines
	1	0.47%	padre jose burgos
	1	0.47%	electronic tools
	1	0.47%	epiko ng ibalong
	1	0.47%	filipino-epic
	1	0.47%	jobs at cavite
	1	0.47%	lspc siniloan
	1	0.47%	valerie concepcion daughter
	1	0.47%	literature of the southern philippines
	1	0.47%	heather fiona and valerie concepcion
	1	0.47%	pamahalaang itinatag ng mga hapon sa pilipinas
	1	0.47%	alamat ng orani bataan
	1	0.47%	nakatulong sa pag unlad ng kultura ng pilipinas sa larangan ng musika?
	1	0.47%	uri ng teksto narrativ
	1	0.47%	basura
	1	0.47%	composting pits
	1	0.47%	map of barangay san isidro in rizal
	1	0.47%	maja salvador sexy pics
	1	0.47%	mga halimbawa ng kuwentong bayan
	1	0.47%	nagsasalaysay at ang dalawang uri nito
	1	0.47%	mga batikang manunulat
	1	0.47%	sanhi at bunga ng pagkasira ng ating ozone layer
	1	0.47%	onorio lopez
	1	0.47%	siniloan laguna for sale
	1	0.47%	liza macuja
	1	0.47%	talambuhay ni jose corazon de jesus
	1	0.47%	anyo ng panitikan
	1	0.47%	kahalagahan ng buhay
	1	0.47%	teoryang pampanitikan
	1	0.47%	tagalog dictionary
	1	0.47%	the agricultural revolution
	1	0.47%	naganap sa leyte noong panahon ng mga dayuhan
	1	0.47%	unemployment news
	1	0.47%	agham at teknolohiya ng pilipinas
	1	0.47%	japaninformation
	1	0.47%	balitaw
	1	0.47%	maphilindo
	1	0.47%	kagawaran ng pananalapi
	1	0.47%	the death of fray salvador montano, conquistador of negros
	1	0.47%	the death of fray salvador montano, conquistador of negros excerpt
	1	0.47%	samahan na itinatag noong enero 1, 1942
	1	0.47%	mga programa ni diosdado macapagal
	1	0.47%	talambuhay ni merito b. espinas
	1	0.47%	leandro b ablang
	1	0.47%	english essay
	1	0.47%	gregorio s araneta
	1	0.47%	ang mithi, isang pahayagan
	1	0.47%	gilda cordero fernando- christina pantoja hidalgo
	1	0.47%	banna and labaw donggon
	1	0.47%	pornograpiya
	1	0.47%	dyip ni christian u. tordecillas kwento
	1	0.47%	mga aeta sa pilipinas
	1	0.47%	ano ang uri ng pang abay at mga halimbawa
	1	0.47%	layunin ng denr para sa mahihirap
	1	0.47%	the epic of banna and labaw donggon
	1	0.47%	florentino collantes
	1	0.47%	salawikaing pinoy
	1	0.47%	philippine literature propaganda movement
	1	0.47%	mga tungkulin kagawaran ng ugnayang panlabas
	1	0.47%	romeo gacad
	1	0.47%	dr. ricardo @yahoo.com.ph
	1	0.47%	third prize: dyip by christian u. tordecillas
	1	0.47%	isang dakilang mamamayan ng republika ni rene o. villanueva
	1	0.47%	bar graph
	1	0.47%	ahensya ng pamahalaan
	1	0.47%	mga taong pilipino na mahirap ngunit nag-tagumpay
	1	0.47%	naitalang la nina sa pilipinas
	1	0.47%	marmol sa romblon
	1	0.47%	huwarang guro
	1	0.47%	mga suliranin ni diosdado macapagal
	1	0.47%	halimbawa ng mga thesis sa edukasyon
	1	0.47%	paninigarilyo
	1	0.47%	computer games sa kabataan
	1	0.47%	lyrics of i remember the days
	1	0.47%	meaning of balitaw
	1	0.47%	produktong palay sa pilipinas
	1	0.47%	mga palaisipan
	1	0.47%	history of jose corazon de jesus
	1	0.47%	edades painting japanese girl
	1	0.47%	leron leron sinta liriko